Focus on Optometry is our new national campaign giving optometrists a clear, collective platform to push for recognition and respect across the profession. Corporate ownership has reshaped optometry into a business model that puts sales targets ahead of patient care. Optometrists across Australia are being systemically undervalued and not treated as the highly trained health professionals they are.
Optometrists deserve respect, autonomy, and the ability to put patients first. When financial business outcomes are prioritised over clinical judgment, the profession is compromised, and so is patient health.
Visit focusonoptometry.com.au to view the campaign, share it with colleagues, and help grow support for WA Optometrists.
